Personally, I think this “Homecoming Scotland” advert, particularly the toe-curling 'contribution' by Sean Connery, is utterly dire. However, what is way worse is its cost. The best part of £600 000 it appears. What a total waste of public money by the SNP government, particularly as it has failed to provide funding for so many of its promised policies.
In response to a Parliamentary question SNP Tourism Minister Jim Mather revealed that the cost of production including filming, production, producer and director fees was £233 450 along with a further £299 287 for its broadcast.
The advert was also broadcast abroad on American PBS network, which cost £10,000, while the rights to the song Caledonia, which the artists sing cost £15,000 for its usage over a year.
Not the SNP government’s finest moment …
Fraser has been LibDem Councillor for the West End on Dundee City Council since 2001 and has topped the poll in all of the six council elections he has contested. Michael was elected to also represent the West End from May 2022 and is a hard-working addition to the West End LibDem team.